Interdisciplinary Contributions to Marketing Thought George M. Zinkhan OriginalPaper Pages: 289 - 294
Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance William E. BakerJames M. Sinkula OriginalPaper Pages: 295 - 308
Deconstructung Design for Marketing: Tools for Accessing the Design Process Angela H. Patton OriginalPaper Pages: 309 - 318
A Model of Factors Affecting the Growth of Retailing on the Internet Birud SindhavAnne L. Balazs OriginalPaper Pages: 319 - 339
Consumers' Trust in a Brand and the Link to Brand Loyalty Geok Theng LauSook Han Lee OriginalPaper Pages: 341 - 370