The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail Penny SpringPeter S.H. LeeflangTom Wansbeek OriginalPaper Pages: 187 - 203
Looking For a Network Organization: The Case of GESTO Mario BenassiArent GreveJulia Harkola OriginalPaper Pages: 205 - 229
Thriving on Turbulence Dr Brendan J. GrayProfessor Gordon E. GreenleyMr Philip K. Matheson OriginalPaper Pages: 231 - 257
Marketing Capabilities and Firm Performance: A Hierarchical Model Graham HooleyJohn FahyBoris Snoj OriginalPaper Pages: 259 - 278