Market Orientation: Scale Invariance and Relationship to Generic Strategies Across Two Countries Dr. Felix Tinoziva Mavondo OriginalPaper Pages: 125 - 142
Absolutely, Positively Hearing the Voice of the Customer: Exploring Overnight Delivery in Survey Research Steven N. Silverman OriginalPaper Pages: 143 - 159
Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm Margaret Anne EmmelhainzC. Bruce Kavan OriginalPaper Pages: 161 - 177