Relationship Marketing and Consumers: A Social Dilemmas Approach Gijsbert B.W. Willenborg OriginalPaper Pages: 223 - 255
The Lifetime Value Concept in Customer-Based Marketing Janny C. HoekstraEelko K. R. E. Huizingh OriginalPaper Pages: 257 - 274
Refining RFM-Variables through Mokken Scale Analysis for the Purpose of Optimal Prospect Selection: Application to Ownership Patterns of Financial Products Drs. Leonard J. Paas OriginalPaper Pages: 275 - 294
Segmentation of Hedonic Consumption: An Application of Latent Class Analysis to Consumer Transaction Databases Jaap BoterMichel Wedel OriginalPaper Pages: 295 - 311
Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry Peter C. VerhoefJanny C. Hoekstra OriginalPaper Pages: 313 - 331
“Friendly” Complaining Behaviors: Toward a Relational Approach Isabelle PrimBernard Pras OriginalPaper Pages: 333 - 352
Achieving Mass Customization Through Postponement: A Study of International Changes Prof. Remko I. van HoekProf. Dr. E. PeelenProf. Dr. Harry R. Commandeur OriginalPaper Pages: 353 - 368