The Conceptualization and Measurement of Suppliers' Reputation Display in Asymmetric Marketing Relationships Debi Prasad Mishra OriginalPaper Pages: 123 - 150
Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal Chris T. AllenEdward F. McQuarrieTerri Feldman Barr OriginalPaper Pages: 151 - 170
The Influence of Alternative Marketing Styles on Internal Competences in Small Manufacturing Firms: the Results of a UK Investigation Dr. Ian Chaston OriginalPaper Pages: 171 - 192
Market Orientation and Raw Material Control Torbjorn TrondsenRichard S. Johnston OriginalPaper Pages: 193 - 210