Electronic Commerce: A Marriage of Management Information Systems and Marketing George M. ZinkhanRichard T. Watson OriginalPaper Pages: 5 - 22
Relationship Marketing and its Synergy with Web-based Technologies Sirinuch SrirojanantPeter Cresswell Thirkell OriginalPaper Pages: 23 - 46
Web Marketing: Has the Distinction Between Products and Services Become Obsolete? Malin BrännbackJussi Pukakainen OriginalPaper Pages: 47 - 58
Sources of Customer Satisfaction and Dissatisfaction with Information Technology Help Desks Robert HeckmanAudrey Guskey OriginalPaper Pages: 59 - 89
Making Sense of Marketing Data: Some MIS Perspectives on the Analysis of Large Data Sets Shahana SenAlex Tuzhilin OriginalPaper Pages: 91 - 111