Editorial: Promoting Interfunctional Research: Contributions from a Recent MSI Conference Rajiv Grover OriginalPaper Pages: 5 - 5
Marketing's Interfunctional Interfaces: The MSI Workshop on Management of Corporate Fault Zones David B. MontgomeryFrederick E. Webster Jr. OriginalPaper Pages: 7 - 26
Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows Rajendra K. SrivastavaTasadduq A. ShervaniLiam Fahey OriginalPaper Pages: 49 - 64
Strategy and Structure in Information-Intensive Markets: The Relationship Between Marketing and IT Rashi Glazer OriginalPaper Pages: 65 - 81
An Enhanced Framework for Improving Cooperation Between Marketing and Other Functions: The Differential Role of Integrating Mechanisms Elliot Maltz OriginalPaper Pages: 83 - 98
IBM's Journey Towards a Market-Driven Process-Managed Business Model Donna Carmichael OriginalPaper Pages: 99 - 103