Editorial: Marketing strategy and organizational strategy Rajiv Grover EditorialNotes Pages: 195 - 197
Developing a distinctive consumer marketing organization Nora AufreiterMike GeorgeLiz Lempres OriginalPaper Pages: 199 - 207
Stakeholder management and the stakeholder matrix: Potential strategic marketing tools Michael Jay Polonsky OriginalPaper Pages: 209 - 229
Size and marketing centralization in multinational companies Pascale G. QuesterJodie Conduit OriginalPaper Pages: 231 - 247
Conflict and control in MNC new product introduction Jan JohansonCecilia PahlbergPeter Thilenius OriginalPaper Pages: 249 - 265