Market orientation: Review, refinement, and roadmap Bernard J. JaworskiAjay K. Kohli ReviewPaper Pages: 119 - 135
A framework for managing customer expectations Jagdish N. ShethBanwari Mittal OriginalPaper Pages: 137 - 158
Competitive strategy in the market-focused business Stanley F. SlaterJohn C. Narver OriginalPaper Pages: 159 - 174
Striving for quality: The key role of internal and external customers Bryan A. LukasIsabelle Maignan OriginalPaper Pages: 175 - 187