1. I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”

   • Güliz Ger
   • Russell W. Belk

   Articles Pages: 271 - 304

2. Guarantee funds for the travel industry: Protection of the consumer against the insolvency of his organizer/retailer

   • Harald Halbhuber
   • Ewould Hondius

   Articles Pages: 305 - 337

3. Danish consumers' attitudes to the functional and environmental characteristics of food packaging

   • Tino Bech-Larsen

   Articles Pages: 339 - 363

4. Review of consumer activism in Korea, 1910–1995: A political-economic approach

   • Kee-Choon Rhee
   • Jinkook Lee

   Articles Pages: 365 - 392

5. Book reviews

   • A. Fuat Firat
   • Per Østergaard

   BookReview Pages: 393 - 399

6. Book notes

   Announcement Pages: 399 - 409