Abstract
A key issue in the business and economic landscape of the early twenty-first century, coloured by globalization, is the gradual increase in partnerships between Asian businesses and their Western counterparts. The level, breadth and depth of Asian–Western1 business partnerships in the form of strategic alliances at the time of writing are, arguably, unprecedented. Fuelled by the rapid liberalization of markets – China’s entry into the World Trade Organisation (WTO) and the imminent establishment of the ASEAN Free Trade Area (AFTA), to name but two examples – it is evident that an everincreasing number of North American and European companies are jostling to establish alliances with Asian companies as a means of penetrating the lucrative markets of developing Asia.
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© 2004 David Wong and Michael Yeoh
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Wong, D., Yeoh, M. (2004). Asian Values, Malaysian Style: Imperatives for Building Cross-cultural Partnerships in Malaysia. In: Kidd, J., Richter, FJ. (eds) Trust and Antitrust in Asian Business Alliances. Palgrave Macmillan, London. https://doi.org/10.1057/9780230523579_10
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DOI: https://doi.org/10.1057/9780230523579_10
Publisher Name: Palgrave Macmillan, London
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