Abstract
The history of marketing and advertising is full of fascinating examples of how companies have employed music as a part of their communications activities. Though in many areas they were copying existing art-forms such as the movies or commercial radio, in some instances the ad industry actually lead the cultural development of the western world.
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References
Western Electrician.
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© 2003 Daniel M. Jackson and Paul Fulberg
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Jackson, D.M., Fulberg, P. (2003). Jingle all the way. In: Fulberg, P. (eds) Sonic Branding. Palgrave Macmillan, London. https://doi.org/10.1057/9780230503267_2
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DOI: https://doi.org/10.1057/9780230503267_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50977-5
Online ISBN: 978-0-230-50326-7
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