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Decision-making Styles in Purchasing Sport Products: An International Comparison Between American and Korean College Students

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Sport as a Business

Abstract

Sports globalization is impacting the importation and exportation of sports apparel and equipment on a national and international scale. According to reported Street & Smith’s Sports Business Journal, the sport industry ranked as a top fourth industry in the United States which equaled approximately US$300,000 million in sales during 2006.1 In comparison, it revealed that South Korea had nearly US$130,000 million of sports business in 2002 (Park et al., 2004). Of the entire amount about US$26,000 million, representing 17 percent were derived from sales of sport apparel and equipment in 2002. Thus, it appears that the sports industry represents a significant and expanding consumer product market for both the United States and South Korea.

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Authors
  1. Sungwon Bae
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Editor information

Editors and Affiliations

  1. School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden

    Harald Dolles (Visiting Professor (full-time) in International Business) (Visiting Professor (full-time) in International Business)

  2. School of Business, Stockholm University, Stockholm, Sweden

    Sten Söderman (Professor of International Business) (Professor of International Business)

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© 2011 Sungwon Bae

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Bae, S. (2011). Decision-making Styles in Purchasing Sport Products: An International Comparison Between American and Korean College Students. In: Dolles, H., Söderman, S. (eds) Sport as a Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230306639_3

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