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David Meerman Scott and Brian Halligan: Marketing lessons from the Grateful Dead

John Wiley and Sons, Hoboken, NJ, 2010, ISBN: 978-0470-90052-9

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References

  • Gazel, R. C., & Schwer, R. K. (1997). Beyond rock and roll: The economic impact of the Grateful Dead on a local economy. Journal of Cultural Economics, 21(1), 41–55.

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  • Shapiro, H. (2003). Waiting for the man: The story of drugs and popular music. London: Helter Skelter Publishing.

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Authors and Affiliations

  1. University of Bradford, Bradford, UK

    Samuel Cameron

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  1. Samuel Cameron
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Correspondence to Samuel Cameron.

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Cameron, S. David Meerman Scott and Brian Halligan: Marketing lessons from the Grateful Dead. J Cult Econ 39, 305–308 (2015). https://doi.org/10.1007/s10824-014-9228-z

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  • DOI: https://doi.org/10.1007/s10824-014-9228-z

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