Successful Eco–Sustainability Toward a Company–related Environmental Labeling

Abstract

Today, eco-design is an important goal for many companies in the world. And this for various reasons: environmental legislation, a company’s green image, protection of the environment. These motives require companies to consider different aspects of eco-design: the environmental impact of a product, the legal requirements to be compliant, a confusing number of existing labels worldwide and customers’ resistance to pay more money for a sustainable product. To succeed on the market with sustainable products requires a defined sustainability strategy that goes beyond existing regulation. An important aspect to achieve exceptional green products might be to certify the company as a whole for its environmental performance, instead of certifying a single product. The presentation will offer an assessment of product versus company related eco-strategies.