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To Brand or Be Branded

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Women in Ophthalmology

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Abstract

This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased expectations. Finally, choosing an appropriate and supportive mentor who will guide the networking and career-building process brings the reader back to the beginning of the cycle that will continue to grow her given brand and medical career.

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References

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Author information

Authors and Affiliations

  1. Bascom Palmer Eye Institute, Miami, FL, USA

    Alana L. Grajewski

  2. University of Miami Miller School of Medicine, Miami, FL, USA

    Adriana L. Grossman

Authors
  1. Alana L. Grajewski
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  2. Adriana L. Grossman
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Editor information

Editors and Affiliations

  1. Department of Ophthalmology, Baylor College of Medicine, Houston, TX, USA

    Christina Y. Weng

  2. Bascom Palmer Eye Institute, University of Miami Hospital, Miami, FL, USA

    Audina M. Berrocal

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Grajewski, A.L., Grossman, A.L. (2021). To Brand or Be Branded. In: Weng, C.Y., Berrocal, A.M. (eds) Women in Ophthalmology. Springer, Cham. https://doi.org/10.1007/978-3-030-59335-3_45

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  • DOI: https://doi.org/10.1007/978-3-030-59335-3_45

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-59334-6

  • Online ISBN: 978-3-030-59335-3

  • eBook Packages: MedicineMedicine (R0)

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