Abstract
This case deals with the managerial dilemma of whether franchising a well performing family business will give you better results or leveraging on existing expansion potential is a good idea. The dilemma takes place in a context of almost unattended professional washing services, Happy Laundry Services Pvt. Ltd. and their unique value proposition of express delivery time and eco-friendly packaging, that appeals the mid segments in an emerging market such as India.
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Notes
- 1.
Approximately 32.84 billion USD at the Exchange rate 1USD = 67 INR.
- 2.
Approximately 0.6 million USD at the exchange rate 1USD = 67 INR.
- 3.
Company sources.
- 4.
“Smart Home Market in India growing steadily”, http://www.mobilityindia.com/smart-home-market-in-india-growing-steadily/, 27 July 2017.
References
López-Bayón, S., & López-Fernández, B. (2016). Partner empowerment and relationship failure in franchising. Journal of Small Business Management, 54(4), 1059–1079.
Crunchbase. (2018). https://www.crunchbase.com/hub/startups-founded-in-2018https://www.crunchbase.com/hub/startups-founded-in-2018.
Fast Company. (2014). https://www.fastcompany.com/most-innovative-companies/2014.
INC42. (2016). https://inc42.com/resources/startup-bubble-bust/.
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Verma, R., Reyes-Mercado, P. (2021). Happy Laundry Services: What Next?. In: Rajagopal, Behl, R. (eds) Entrepreneurship and Regional Development. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-45521-7_19
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DOI: https://doi.org/10.1007/978-3-030-45521-7_19
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