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The Jade Ribbon Campaign: A Model Program for Community Outreach and Education to Prevent Liver Cancer in Asian Americans

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Abstract

The Jade Ribbon Campaign (JRC) is a culturally targeted, community-based outreach program to promote the prevention, early detection, and management of chronic hepatitis B virus (HBV) infection and liver cancer among Asian Americans. In 2001, 476 Chinese American adults from the San Francisco Bay Area attended an HBV screening clinic and educational seminar. The prevalence of chronic HBV infection was 13%; only 8% of participants showed serologic evidence of protective antibody from prior vaccination. Participants reported low preventive action before the clinic, but after one year, 67% of those with chronic HBV infection had consulted a physician for liver cancer screening, and 78% of all participants had encouraged family members to be tested for HBV. The increase in HBV awareness, screening, and physician follow-up suggests that culturally aligned interventions similar to the JRC may help reduce the disproportionate burden of disease to chronic HBV infection among Asian Americans.

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Acknowledgments

This study was funded by the Asian Liver Center at Stanford University through private donations, and partial funding from a grant from the Stanford University School of Medicine Public Service Medical Scholars Program (PRISMS).

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Authors and Affiliations

  1. Asian Liver Center, Stanford University School of Medicine, 300 Pasteur Drive H3680, Stanford, CA, 94305, USA

    Stephanie D. Chao, Ellen T. Chang, Wijan Prapong & Samuel K. S. So

  2. Stanford University School of Medicine, Stanford, CA, USA

    Stephanie D. Chao, Ellen T. Chang, Phuoc V. Le, Wijan Prapong & Samuel K. S. So

  3. Northern California Cancer Center, Fremont, CA, USA

    Ellen T. Chang

  4. Stanford Prevention Research Center, Stanford, CA, USA

    Michaela Kiernan

Authors
  1. Stephanie D. Chao
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  2. Ellen T. Chang
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  3. Phuoc V. Le
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  4. Wijan Prapong
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  5. Michaela Kiernan
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  6. Samuel K. S. So
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Correspondence to Samuel K. S. So.

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Chao, S.D., Chang, E.T., Le, P.V. et al. The Jade Ribbon Campaign: A Model Program for Community Outreach and Education to Prevent Liver Cancer in Asian Americans. J Immigrant Minority Health 11, 281–290 (2009). https://doi.org/10.1007/s10903-007-9094-2

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  • DOI: https://doi.org/10.1007/s10903-007-9094-2

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