Abstract
This paper provides a simple, realistic, and very slightly modified version of the production technology in Hotelling’s (Econ J 39:41–57, 1929) spatial model with linear transportation costs to overcome the nonexistence problem of equilibrium—decreasing returns to scale. It is shown that a pure strategy Nash equilibrium in price competition always exists for all location pairs and guarantees uniqueness if we utilize a coalition-proof refinement introduced by Bernheim et al. (J Econ Theory 42:1–12, 1987). Decreasing returns to scale reduce the profit a firm can capture through price undercutting and stabilize the price equilibrium due to the increasing average production cost of firms. As a consequence, duopoly firms agglomerating at the center of a line are shown to be at the unique location equilibrium. This paper confers a new validity to the so-called principle of minimum differentiation, in some sense, with the least deviation from the original Hotelling (Econ J 39:41–57, 1929) model.
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Notes
It is well known that Hotelling’s (1929) spatial model also has an explanation for product locations. Pinkse and Slade (1998) provide an empirical study example, finding that the market share effect (i.e. a firm can steal some of its rivals’ customers) dominates, leading to a clustering of product locations.
Anderson (1988) investigates the combination of linear and quadratic terms in a convex transportation cost function, finding that a pure strategy perfect equilibrium in the two-stage location-price game exists only under very stringent conditions, requiring a zero linear component of the cost specification.
See Dixon (1990) for related discussions.
The reason for adapting the same assumption as Chamberlin (1933) is to avoid the well-known non-existence of a Nash equilibrium in pure strategies. Under the same assumption, Dastidar (1995), Chowdhury and Sengupta (2004), and Hirata and Matsumura (2010) study Bertrand competition with decreasing returns to scale technology in a non-spatial context.
More specifically, a modified perfectly coalition-proof Nash equilibrium (PCPNE) is applied to be the equilibrium concept in this two-stage game, which allows for deviations by self-enforcing groups of players (firms), but rules out threats that are dynamically inconsistent and behavior by coalitions that is not self-enforcing.
Concerning pure geographical location competition and regarding the midpoint as a border between two countries (or regions), such a restriction is applicable if cross-border buying by consumers is permitted, but cross-border planting of firms is prohibited due to regulations or cost impacts. On the other hand, concerning the degree of product differentiation, Hauser (1988) suggests such an assumption can be seen as: (1) the firms are already in the market and (2) their current positions are sticky. In this case, firms’ rank order along the horizontal axis does not change due to a firm’s own technical expertise, as well as its previous advertising and inertia in consumer perceptions.
Suppose that the firms anticipate a symmetric equilibrium price denoted by \(p_{i}^{*}\in [{p}^{\prime },{p}^{\prime \prime }]\), for \(i\in \{1,2\}\), that will be realized. Now consider the case in which the rival firm quotes a different price due to an exogenous shock. If the rival firm quotes a price lower than \(p_{i}^{*} \), then a firm’s profit is zero for any anticipated symmetric price, \(p_{i}^{*}\in [{p}^{\prime },{p}^{\prime \prime }]\). On the other hand, if the rival firm quotes a price higher than \(p_{i}^{*}\), then a firm’s profit is given by \(p_{i}^{*}-C(1)\). It is clear that the highest price on the range, \(p_{i}^{*}={p}^{\prime \prime }\), leads to the highest profit of a firm. We thank an anonymous referee for suggesting this interpretation.
See “Appendix” for a detailed derivation.
Note that for any symmetric location, \(\pi _{i}^{*}(x_{1},x_{2}=1-x_{1} )={(2t+c)}/4,\) \(\forall x_{1}\in [0,1/2),\) and that \(\pi _{i}^{*} (x_{1}=1/2,x_{2}=1/2)={p}^{\prime \prime }/2-C(1/2)=c/2.\) In this sense, \(\pi _{i}^{*}(x_{1}=1/2,x_{2}=1/2)\ge \pi _{i}^{*}(x_{1},x_{2}=1-x_{1})\), \(\forall x_{1}\in [0,1/2),\) if and only if \(c\ge 2t\).
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Appendix
Appendix
1.1 Definition of a coalition-proof Nash equilibrium
Following Chowdhury and Sengupta (2004), let \(N\) be the set of firms in the market, where \(\left|N\right|=n\ge 2\). A coalition \(T\subseteq N\) has a profitable deviation from the price vector \(p\) if there exists \({p}^{\prime }(T)=({p}_{i}^{\prime })_{i\in T}\) such that:
where \(p(N/T)\) is the restriction of \(p\) on \(N/T\).
A coalition \(T\) with \(\left| T \right| =1\) has a self-enforcing profitable deviation from the price vector \(p\) if \(T\) has a profitable deviation from \(p\).
Suppose now we have defined a self-enforcing profitable deviation \(\forall S\subset N\), with \(\left| S \right| \le m\le n-1\) and for all price vectors \(p \). Now consider a coalition \(T\subseteq N\) such that \(\left| T \right| =m+1\).
Coalition \(T\) is said to have a self-enforcing profitable deviation from \(p\) if there exists a vector \({p}^{\prime }(T)\) such that:
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1.
Coalition \(T\) has a profitable deviation from \(p\) using the price vector \({p}^{\prime }(T)\).
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2.
For any \(S\subset T\), \(S\ne T\), the coalition \(S\) has no self-enforcing profitable deviation from \(({p}^{\prime }(T),p(N/T))\).
Definition 1
A vector of prices \(\hat{p}\) is said to be a CPNE if no coalition \(T\) has a self-enforcing profitable deviation from \(\hat{p}\).
Proof of Lemma 1
We define a new function \(m_{1}(x_{1},x_{2})\) as:
where the second equality is derived from the first-order condition for the maximizing profit of a firm in Eq. (2). Differentiating the function \(m_{1}(x_{1},x_{2})\) with respect to \(x_{i}\), for \(i=1,2\), and taking into account Eqs. (5) and (6) yield:
which is unambiguously positive. In this sense, the function \(m_{1} (x_{1},x_{2})\) reaches its minimum at \((x_{1}=0,x_{2}=1/2)\) and reaches its maximum at \((x_{1}=1/2,x_{2}=1)\):
where the first inequalities in Eqs. (16) and (17) are derived from the assumption of a convex production cost function (\({C}^{\prime \prime } (Q_{i})\ge 0)\). From Eqs. (16) and (17), it follows that \(0<m_{1} (x_{1},x_{2})<2t\) for all \(x_{1}\in [0,1/2]\) and \(x_{2}\in [1/2,1]\).
We next define a new function \(m_{2}(x_{1},x_{2})\) as:
where the second equality is derived from the first-order condition for the maximizing profit of a firm in Eq. (2). The first-order derivative of \(m_{2}(x_{1},x_{2})\) with respect to \(x_{i}\), for \(i=1,2\), can be calculated as:
It follows that the function \(m_{2}(x_{1},x_{2})\) reaches its minimum at \((x_{1}=1/2,x_{2}=1)\) and reaches its maximum at \((x_{1}=0,x_{2}=1/2)\):
where the first inequalities in Eqs. (18) and (19) are derived from the assumption of a convex production cost function (\({C}^{\prime \prime } (Q_{i})\ge 0)\). It follows that \(0<m_{2}(x_{1},x_{2})<2t\) for all \(x_{1} \in [0,1/2]\) and \(x_{2}\in [1/2,1]\).
We next show that a corner solution, \(Q_{i}=0\) for \(i\in \{1,2\}\), will never be an equilibrium outcome in the price subgame.
We shall assume that this is not so, and then \(\bar{Q}_{j}=1\) is a candidate equilibrium demand only if firm \(j\) quotes a price \(\bar{p}_{j}\ge C(1)\). Given such a price strategy of firm \(j\), firm \(i\) can always get positive demand by quoting the same price (i.e., \(p_{i}=\bar{p}_{j})\) and get a profit:
for \(i,j\in \{1,2\}\) and \(i\ne j, \forall 0<Q_{i}<1\), where the last inequality in Eq. (20) is derived from the definition of a convex function, and equality is satisfied only if production cost is linear. It follows that for a strictly convex production cost (\({C}^{\prime \prime } (Q_{i})>0)\), firm \(i\) can always guarantee a positive profit by mimicking its opponent’s strategy. Now, combine the fact that for a linear production cost (\({C}^{\prime \prime }(Q_{i})=0)\), firm \(i\) can guarantee positive demand and profit by quoting a slightly higher price than marginal cost. We thus conclude that a corner solution \(Q_{i}=0\) is never an equilibrium outcome for a convex production cost function (\({C}^{\prime \prime }(Q_{i})\ge 0)\). \(\square \)
Proof of Corollary 2
The derivations of a linear production cost function \(C(Q_{i})=c\cdot Q_{i}\) are omitted. With a quadratic (square) production cost function \(C(Q_{i})=c\cdot Q_{i}^{2}\), routine manipulation yields the results in the price subgame:
The equilibrium profits of the duopoly firms are calculated as:Footnote 11
The price-cost margin of firm 1 is calculated as:
Differentiating \(p_{1}^{*}-{C}^{\prime }(Q_{1}^{*})\) with respect to \(x_{i} \), for \(i=1,2\), yields:
which is unambiguously positive. Substituting \((x_{1} =0,x_{2} =1/2)\) into \(p_{1}^{*}-{C}^{\prime }(Q_{1}^{*})\) yields:
Substituting \((x_{1} =1/2,x_{2} =1)\) into \(p_{1}^{*}-{C}^{\prime } (Q_{1}^{*})-2t\) yields:
It follows that \(0<p_{1}^{*}-{C}^{\prime }(Q_{1}^{*})<2t\) for all separated location pairs.
The price-cost margin of firm 2 is calculated as:
Differentiating \(p_{2}^{*}-{C}^{\prime }(Q_{2}^{*})\) with respect to \(x_{i} \), for \(i=1,2\), yields:
which is unambiguously negative. Substituting \((x_{1} =1/2,x_{2} =1)\) into \(p_{2}^{*}-{C}^{\prime }(Q_{2}^{*})\) yields:
Substituting \((x_{1} =0,x_{2} =1/2)\) into \(p_{2}^{*}-{C}^{\prime } (Q_{2}^{*})-2t\) yields:
It follows that \(0<p_{2}^{*}-{C}^{\prime }(Q_{2}^{*})<2t\) for all separated location pairs.
We next define two new functions \(f(x_{1},x_{2})\) and \(g(x_{1},x_{2})\) as:
The first-order derivatives of \(f(x_{1},x_{2})\) and \(g(x_{1},x_{2})\) with respect to \(x_{2}\) are, respectively, calculated as:
Substituting \(x_{2}=1/2\) into \(f(x_{1},x_{2})\) and \(g(x_{1},x_{2})\), respectively, yields:
It follows that \(f(x_{1},x_{2})>0\) and \(g(x_{1},x_{2})>0\), that is, \(x_{1}<Q_{1}^{*}<x_{2}\) (and thus \(0<Q_{1}^{*},Q_{2}^{*}<1)\) for all separated location pairs.
The first-order derivative of each firm’s equilibrium profit with respect to its own location is, respectively, calculated as:
for all separated location pairs. The optimal undercutting profit of firm 1 is:
Differentiating the profit difference \(\pi _{1}^{*}(x_{1},x_{2})-\pi _{1} ^{u}(x_{1},x_{2})\) with respect to \(x_{1}\) and \(x_{2}\), respectively, we yield:
for all separated location pairs.
The profit difference \(\pi _{1}^{*}(x_{1},x_{2})-\pi _{1}^{u}(x_{1},x_{2})\) of a limit as both firms approach the market center is calculated as:
It follows that if \(c>2t\), then duopoly firms agglomerating at the center, \((x_{1}=1/2,x_{2}=1/2)\), and choosing the same price, \((p_{1}=3c/2,p_{2} =3c/2)\), are the unique PCPNE outcome. \(\square \)
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Sun, CH., Lai, FC. Hotelling was right with decreasing returns to scale and a coalition-proof refinement. Ann Reg Sci 50, 953–971 (2013). https://doi.org/10.1007/s00168-012-0528-y
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DOI: https://doi.org/10.1007/s00168-012-0528-y