Abstract
Potatoes are marketed by type (e.g., round white, russet, long white, red). A better understanding of the determinants of consumers’ choices among types of potatoes is crucial to the success of the industry’s marketing efforts in areas of product development, merchandising and advertising. This study identified three important factors corresponding to consumers’ potato purchasing decision — preparation method, the number of different ways consumers prepare the potatoes, and the age of the consumers. A multinomial logit model was used in the study.
Compendio
La papa es comercializada por tipos (ej. blanca redonda, rojiza, blanca, larga, roja). Un mejor conocimiento de las determinantes de las preferencias de los consumidores por los tipos de papa es crucial para el éxito de los esfuerzos de comercialización industrial en zonas de desarrollo, mercadeo y publicidad del producto. Este estudio identificó tres importantes factores correspondientes a la decisión de compra de los consumidores — método de preparación, el número de diferentes maneras en que los consumidores preparan la papa y la edad de los consumidores. En el estudio se utilizó un modelo de análisis multinomial de la relación dosis/respuesta (“logit”).
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Maine Agricultural Experiment Station Publication No. 1506.
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Cheng, Ht., Kezis, A.S., Peavey, S.R. et al. Factors affecting consumers’ choices among types of potatoes: A multinomial logit analysis. American Potato Journal 68, 87–96 (1991). https://doi.org/10.1007/BF02853926
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DOI: https://doi.org/10.1007/BF02853926