Abstract
In the last chapter we addressed the importance of characterizing the media for best presenting a message to a target audience. While a list of media is endless, there are a few that seem to be used more than others. The chapter shows some of the more common media. In this chapter we give suggestions on how to use them successfully. Most anything you can think of can be used to deliver a message: All can become suitable channels for messages with the help of a competent environmental communicator. It is key to remember that most of these alternative formats should be support media, not primary message conveyors. Use alternate means for simple messages in support of more complex communications via more conventional channels. In conclusion, it is essential that the communicator select and design the media that will best address the purpose of the message and reach the target audience. The cost, focus, and timeliness will all dictate what can be accomplished. The type of channel chosen and the medium used will vary with each audience, so plan to be flexible.
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Jurin, R.R., Roush, D., Danter, J. (2010). Highlighting Useful Media. In: Environmental Communication. Second Edition. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-3987-3_9
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DOI: https://doi.org/10.1007/978-90-481-3987-3_9
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