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Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength

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Luxury Marketing

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Against the backdrop of the tremendous growth in the market for luxury goods, the concept of luxury seems to be everywhere apparent and is routinely used in our everyday life.

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Author information

Authors and Affiliations

  1. Inst. f. Marketing u. Management, Leibniz Universität Hannover, Königsworther Platz 1, 30167, Hannover, Germany

    Nadine Hennigs & Klaus-Peter Wiedmann

  2. Uni. Hannover Inst. F. Marketing und Management, Königsworther Platz 1, 30167, Hannover, Germany

    Steffen Schmidt

  3. Dept. of Business Science, Gabelsberger Str. 8, 30163, Hannover, Germany

    Sascha Langner

  4. Universität Hannover Inst. F. Marketing und Management, Königsworther Platz 1, 30167, Hannover, Germany

    Thomas Wüstefeld

Authors
  1. Nadine Hennigs
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  2. Klaus-Peter Wiedmann
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  3. Steffen Schmidt
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  4. Sascha Langner
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  5. Thomas Wüstefeld
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Corresponding author

Correspondence to Nadine Hennigs .

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Editors and Affiliations

  1. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Klaus-Peter Wiedmann

  2. Leibniz Universität Hannover, Institut für Marketing und Management, Königsworther Platz 1, Hannover, 30167, Germany

    Nadine Hennigs

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Hennigs, N., Wiedmann, KP., Schmidt, S., Langner, S., Wüstefeld, T. (2013). Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength. In: Wiedmann, KP., Hennigs, N. (eds) Luxury Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4399-6_19

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