Abstract
Similar to the travel industry, retailers use Pervasive Computing for Customer Relation Management and as an additional distribution channel for their products. Mobile Commerce (M-Commerce) extends today’s PC based e-Commerce to the variety of pervasive gadgets. A new revenue stream is expected, when reaching the customer everywhere at any time. In order to attract and retain customers, retailers offer manifold loyalty programs based on mobile devices. Personalized customer services evaluate purchase history, individual profiles, and maybe even the client’s current location.
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© 2001 Springer-Verlag Berlin Heidelberg
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Hansmann, U., Merk, L., Nicklous, M.S., Stober, T. (2001). Consumer Services. In: Pervasive Computing Handbook. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04318-9_21
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DOI: https://doi.org/10.1007/978-3-662-04318-9_21
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-04320-2
Online ISBN: 978-3-662-04318-9
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