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Competency-Based Fundamentals

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Global Operations Strategy

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Abstract

This chapter starts with the evolution of operational competencies and presents a competency-based view of global operations strategy. After introducing concepts of global operational competencies, including time, quality, cost, flexibility and value-based competencies, we discuss the roles of competencies in global operations strategy and address approaches to achieving competencies. We use case examples including Toyota, Ryanair Airline, Mass Customization in Starbucks, Quality Excellence in Bosch, Time-based Competency of Zara, Grameen Bank, Kiva Systems and Amazon, and a case Samsung versus Apple Battle to explain competency-based fundamentals.

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Gong, Y. (2013). Competency-Based Fundamentals. In: Global Operations Strategy. Springer Texts in Business and Economics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36708-3_4

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