Abstract
The target of the CM1 is a homogeneous segmentation of the current customers of a company into separate segments. Furthermore, the customer segments are merged with supply chain strategies to present options for the design of various pipelines within a supply chain.
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Hofmann, E., Beck, P., Füger, E. (2012). CM1: Customer Segmentation and Supply Chain Strategy. In: The Supply Chain Differentiation Guide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31936-5_3
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DOI: https://doi.org/10.1007/978-3-642-31936-5_3
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