Skip to main content

A Novel Systemic Taxonomy of Trust in the Online Environment

(Invited Paper)

  • Conference paper
Towards a Service-Based Internet (ServiceWave 2011)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 6994))

Included in the following conference series:

Abstract

Trust and reputation comprise a wide research area in social sciences, but are also pillars of many social phenomena that shape the Internet socio-economic scene. The blossoming of virtual communities largely changed the way trust is formed and propagated. The few existing taxonomies provide only initial insights into the ways trust-benefits can be felt; they are neither complete nor elaborated in a systemic manner to provide a proper framework guided by real system-principles. In this paper, we propose a multidimensional framework for guiding the design-process, and assessing the completeness and consistency of reputation systems. Our framework is based on System theory principles; it identifies reputation system components, and more importantly, defines their interrelations. It considers the interaction-centric, dynamic and environment-dependent trust-establishment and detects five major factors that guide reputation mechanisms design. The presented framework is applied to BarterCast reputation mechanism deployed in the BitTorrent-client Tribler.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Fowler, J.H., Christakis, N.A.: Cooperative behavior cascades in human social networks. Proceedings of the National Academy of Sciences 107(12), 5334–5338 (2010)

    Article  Google Scholar 

  2. Castelfranchi, C., Falcone, R.: Trust is much more than subjective probability: Mental components and sources of trust. In: 32nd Hawaii International Conference on System Sciences - Mini-Track on Software Agents, Maui, vol. 6 (2000)

    Google Scholar 

  3. Gambetta, D.: Can We Trust Trust? In: Trust: Making and Breaking Cooperative Relations, pp. 213–237 (1988)

    Google Scholar 

  4. Josang, A., Ismail, R., Boyd, C.: A survey of trust and reputation systems for online service provision. Decision Support Systems 43(2), 618–644 (2007)

    Article  Google Scholar 

  5. Chin, S.H.: On application of game theory for understanding trust in networks. In: International Symposium on Collaborative Technologies and Systems, Baltimore, MD, USA, pp. 106–110 (2009)

    Google Scholar 

  6. Fudenberg, D., Tirole, J.: Game Theory. The MIT Press, Cambridge (1991)

    MATH  Google Scholar 

  7. Cohen, B.: Incentives Build Robustness in BitTorrent (2003)

    Google Scholar 

  8. Ba, S.: Establishing online trust through a community responsibility system. Decision Support Systems 31(3), 323–336 (2001)

    Article  Google Scholar 

  9. Fehr, E., Gächter, S.: Fairness and Retaliation: The Economics of Reciprocity (2000)

    Google Scholar 

  10. Marsh, S.P.: Formalising trust as a computational concept (1994)

    Google Scholar 

  11. Akerlof, G.A.: The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism. The Quarterly Journal of Economics 84(3), 488–500 (1970)

    Article  Google Scholar 

  12. Dellarocas, C.: The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms. Management Science 49(10), 1407–1424 (2003)

    Article  Google Scholar 

  13. Marti, S., Garciamolina, H.: Taxonomy of trust: Categorizing P2P reputation systems. Computer Networks 50(4), 472–484 (2006)

    Article  MATH  Google Scholar 

  14. Huynh, T.D.: Trust and Reputation in Open Multi-Agent Systems (2006)

    Google Scholar 

  15. Alani, H., Kalfoglou, Y., Shadbolt, N.: Trust strategies for the semantic web. In: McIlraith, S.A., Plexousakis, D., van Harmelen, F. (eds.) ISWC 2004. LNCS, vol. 3298, pp. 78–85. Springer, Heidelberg (2004)

    Google Scholar 

  16. Jordan, N.: Themes in Speculative Psychology. Routledge, New York (2003)

    Google Scholar 

  17. Golbeck, J., Parsia, B., Hendler, J.: Trust Networks on the Semantic Web. In: Proceedings of Cooperative Intelligent Agents, pp. 238–249 (2003)

    Google Scholar 

  18. Meulpolder, M., Pouwelse, J.A., Epema, D.H.J., Sips, H.J.: BarterCast: A Practical Approach to Prevent Lazy Freeriding in P2P Networks

    Google Scholar 

  19. Pouwelse, J.A., et al.: TRIBLER: a social-based peer-to-peer system. Concurrency and Computation: Practice and Experience 20(2), 127–138 (2008)

    Article  Google Scholar 

  20. Pouwelse, J.A., et al.: Buddycast: An Operational Peer-To-Peer Epidemic Protocol Stack

    Google Scholar 

  21. Newman, M.E.J.: Models of the Small World - A Review

    Google Scholar 

  22. Kamvar, S.D., Schlosser, M.T., Garcia-Molina, H.: The Eigentrust algorithm for reputation management in P2P networks. In: Proceedings of the Twelfth International Conference on World Wide Web - WWW 2003, Budapest, Hungary, p. 640 (2003)

    Google Scholar 

  23. Ariely, D., Loewenstein, G., Prelec, D.: Tom Sawyer and the construction of value. Journal of Economic Behavior & Organization 60(1), 1–10 (2006)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Ažderska, T., Jerman Blažič, B. (2011). A Novel Systemic Taxonomy of Trust in the Online Environment. In: Abramowicz, W., Llorente, I.M., Surridge, M., Zisman, A., Vayssière, J. (eds) Towards a Service-Based Internet. ServiceWave 2011. Lecture Notes in Computer Science, vol 6994. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24755-2_11

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-24755-2_11

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-24754-5

  • Online ISBN: 978-3-642-24755-2

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics