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Who is a Business Doctor?

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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

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Abstract

Factors associated with evaluating doctor degrees are suggested. A Cartesian plane for categorizing business degree holders and business degree grantors is proposed, with dimensions ranging from bogus to genuine in terms of legitimacy and from dubious to unquestionable in terms of quality.

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Author information

Authors and Affiliations

  1. Muncie, USA

    Robert S. Owen

Authors
  1. Robert S. Owen
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Editor information

Editors and Affiliations

  1. Ball State University, Muncie, Indiana, USA

    Dheeraj Sharma

  2. Ball State University, Muncie, Indiana, USA

    Shaheen Borna

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© 2015 Academy of Marketing Science

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Owen, R.S. (2015). Who is a Business Doctor?. In: Sharma, D., Borna, S. (eds) Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11806-2_119

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