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Business Intelligence at Bharti Airtel Ltd

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Reshaping Society through Analytics, Collaboration, and Decision Support

Part of the book series: Annals of Information Systems ((AOIS,volume 18))

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Abstract

Bharti Airtel is an early adaptor of business intelligence solution in Indian telecom industry. Over a period of time, the company undertook many IT initiatives. In order to align IT with organization’s business strategy, the company has selected and adopted appropriate IT infrastructure and enterprise information systems such as Enterprise Resource Planning (ERP), and Customer Relationship Management (CRM). Subsequently the company implemented Data Warehousing (DW) and Business Intelligence (BI) systems to leverage the IT systems implemented. The company achieved many benefits out of these systems. This Case describes how the company adopted several IT initiatives, leveraged the systems and derived business value by using BI systems.

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Author information

Authors and Affiliations

  1. Department of Information Systems, Indian Institute of Management Indore, Prabandh Shikhar, Rau – Pithampur Road, Indore, Madhya Pradesh, 453556, India

    Prabin Kumar Panigrahi

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  1. Prabin Kumar Panigrahi
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Correspondence to Prabin Kumar Panigrahi .

Editor information

Editors and Affiliations

  1. Bryan School of Business and Economics, University of North Carolina Greensboro, Greensboro, North Carolina, USA

    Lakshmi S. Iyer

  2. College of Business Administration, University of Northern Iowa, Cedar Falls, Iowa, USA

    Daniel J. Power

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Panigrahi, P.K. (2015). Business Intelligence at Bharti Airtel Ltd. In: Iyer, L.S., Power, D.J. (eds) Reshaping Society through Analytics, Collaboration, and Decision Support. Annals of Information Systems, vol 18. Springer, Cham. https://doi.org/10.1007/978-3-319-11575-7_17

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