Abstract
This chapter investigates the potential contribution that a strategic design approach can make in triggering and orienting the societal embedding of sustainable PSSs. A new strategic design role emerges. A role in which the ideation and development of sustainable PSS concepts is coupled with the designing of appropriate transition paths to gradually incubate, introduce and diffuse these concepts. Starting from these considerations the chapter outlines and discusses the new design approach and capabilities required by strategic designers/project managers/consultants. The argumentation is accompanied by the discussion of an experimental design experience: the Cape Town Sustainable Mobility project.
The photo were published in Ceschin (2012) but taken by Silvia Remotti. Please insert this info somewhere in the book.
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Notes
- 1.
The term was introduced by Ezio Manzini during his keynote speech “To make things happen: Design as a catalyser of community engagement” at the Design Pleasurable Product Interface 2011 conference (Milan, Italy).
- 2.
As said in the previous chapter, an example of such kind of interconnected and synergetic experiments can be found in the Feeding Milano project, aimed at prototyping and implementing a network of “0 miles” food related services between the city of Milan and the peri-urban area known as Agricultural Park South Milan (Simeone and Cantù 2011; Cantù 2012).
- 3.
Also Gaziulusoy (2010) and Gaziulusoy et al. (2013) have explored the link between design and transition studies, but mainly at the product design level. They in fact developed a scenario method to link activities/decisions at the product development level in companies with the transformation which needs to take place at the societal level to achieve sustainability.
- 4.
Prototyped by IPSIA “A. Ferrari” Maranello in 2006.
- 5.
Among them: (1) the offering diagram, to visualize which customer needs are addressed by the PSS; (2) the interaction table, to visualize how the PSS providers deliver the service and how the customers are to be satisfied; (3) the system map, to visualize the structure of the value chain; (4) the sustainability diagram, to visualize the environmental, socio-ethical and economic benefits.
- 6.
In this respect see for example the use of communication strategies and tools in the Funny Dunny project (Mellick Lopes et al. 2011).
- 7.
For a detailed explanation see Ceschin (2012) and the references associated with the tools.
- 8.
Adaptation of the key issues and alternative table tool, developed within the ESTEEM project. See Raven et al. (2009).
- 9.
The tool is an adaptation of the context opportunities and barriers table tool, developed within the ESTEEM project. See Raven et al. (2009).
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Ceschin, F. (2014). Towards a New Way of Designing and Managing the Societal Embedding of Sustainable Product-Service System. In: Sustainable Product-Service Systems. SpringerBriefs in Applied Sciences and Technology(). Springer, Cham. https://doi.org/10.1007/978-3-319-03795-0_4
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