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Experimental Analysis of Variance (ANOVA)

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Business Research Methods

Abstract

India’s market for soft drinks is expected to expand to $7.2 billion by 2015 from $ 3.1 billion in 2010, according to Euromonitor International. The soft drink market has witnessed a steady growth in India. The market growth rates since 1990 were observed to be as below:

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Notes

  1. 1.

    As reported at the site http://www.bloomberg.com/news/2012-09-11/coca-cola-masala-gets-5-billion-to-catch-pepsi-in-india-retail.html.

  2. 2.

    Source: Ministry of Food Processing Industries, Government of India (http://mofpi.nic.in/ContentPage.aspx?CategoryId=548).

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Correspondence to S. Sreejesh .

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Sreejesh, S., Mohapatra, S., Anusree, M.R. (2014). Experimental Analysis of Variance (ANOVA). In: Business Research Methods. Springer, Cham. https://doi.org/10.1007/978-3-319-00539-3_7

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