Abstract
Once the research problem has been clearly established, the most important part of the research, namely data collection, begins. A proper measurement system has to be developed before actually venturing into the field to collect data. At this stage, a researcher has to address some fundamental issues relating to the variables that need to be measured, and the different measurement scales that have to be used for measuring the characteristic that are relevant to the research study.
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Sreejesh, S., Mohapatra, S., Anusree, M.R. (2014). Scales and Measurement. In: Business Research Methods. Springer, Cham. https://doi.org/10.1007/978-3-319-00539-3_4
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DOI: https://doi.org/10.1007/978-3-319-00539-3_4
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