Reinvention

Abstract

There are sites you walk onto for the first visit and think to yourself, “This place is gorgeous, I am so lucky to have a job like this, and what can I do to avoid messing it up?” Then there are sites where you have to spend some time looking around, you think it’s a great place but there are things that are a little amiss, you have to squint a little to see the overall form of things, and you think, “Hmm, if I just move this over there, and regrade that, and screen that, and provide a better sense of arrival, this place will be amazing.” You feel lucky in this case, too, to work with such a great, if flawed, site and to have been trained with a combination of creativity and pragmatism to know how to fix it.