Abstract
Literature indicates that China is intent on using soft power as a means of structuring its rapidly growing links with Africa. This chapter seeks to find out the performance of Chinese soft power in Africa. Commencing with a summarized comparison of the “conventional” definition and Chinese redefinition of soft power, the chapter proceeds to innovate the idea of building blocks and themes as a means of studying soft power. Drawing on Chinese soft power sources, the chapter applies the innovative ideas for the study of Chinese soft power in selected African media.
The author acknowledges and thanks the China-Africa Reporting Project based in the Journalism Department of University of the Witwatersrand, Johannesburg, South Africa, for support in the course of writing this chapter.
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© 2016 Bob Wekesa
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Wekesa, B. (2016). Building Blocks and Themes in Chinese Soft Power toward Africa. In: Zhang, X., Wasserman, H., Mano, W. (eds) China’s Media and Soft Power in Africa. Palgrave Series in Asia and Pacific Studies. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137539670_10
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DOI: https://doi.org/10.1057/9781137539670_10
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-71377-6
Online ISBN: 978-1-137-53967-0
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