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The New Philanthropy: The Rise of Nontraditional Giving in the United States

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Philanthropy in Transition

Abstract

This chapter examines the post-World War II revolution in how people donate and considers the ways in which institutions and corporations are overseeing the new charitable outlays. Charity plays a far greater role in the United States than it does in any other industrialized nation, and recent innovations in giving are increasing the reach of American philanthropy even further. Although traditional philanthropy continues to attract the bulk of contributions made in the United States, the ways in which individuals give is in flux, and the distribution of charitable dollars is changing. The traditional concept of corporate social responsibility (CSR) is giving way to more rigorous and transparent systems in which market forces are harnessed to promote the social good. Many of these initiatives are now included under the expansive theoretical canopy of social enterprise.

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LeClair, M.S. (2014). The New Philanthropy: The Rise of Nontraditional Giving in the United States. In: Philanthropy in Transition. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137394484_4

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