Abstract
Social capital is probably as important as financial capital for many ventures. It comes from social contacts and it is like financial capital in that it is possible to use only as much as has been acquired. It is also like vitamins in food, in that there are different varieties of it, each of which has a different use. It is therefore relevant to appreciate these different forms and understand how to acquire them.
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Notes
M. Earls, Herd: How to Change Mass Behaviour by Harnessing Our True Nature (Chichester, UK: John Wiley & Sons Ltd, 2009).
L. J. Hanifan, ‘The Rural School Community Centre’, Annals of the American Academy of Political and Social Science, Vol. 67, 1916, pp. 130–138.
N. Christakis and J. Fowler, Connected (London: Harper Press, 2010) p. 111.
M. Southon and C. West, The Beermat Entrepreneur (Harlow: Pearson Education, 2002) p. 8.
E. Parsloe quoted in NESTA, A Guide to Setting Up a Peer Mentoring Programme (www.nesta.org.uk) (accessed 2 February 2011).
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© 2013 Simon Bridge and Cecilia Hegarty
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Bridge, S., Hegarty, C. (2013). Principle 9 — Build and Use Social Capital. In: Beyond the Business Plan. Palgrave Macmillan, London. https://doi.org/10.1057/9781137332875_16
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DOI: https://doi.org/10.1057/9781137332875_16
Publisher Name: Palgrave Macmillan, London
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