Abstract
Multimodal Texts from Around the World: Cultural and Linguistic Insights is a first in multimodal/multisemiotic discourse studies to focus primarily on texts from non-English speaking contexts. The overall aim of this volume is to enhance our understanding of some of the ethical, political, economic, historical, and social concerns that are construed through the cooperation of language and other semiotic resources in texts within specific cultural and linguistic contexts. The chapters illuminate how language and other meaning-making resources are culturally situated; and how, when they come together within a single communicative event, they convey traces both obvious and subtle of their cultural and linguistic past and present.
‘… all observers are not led by the same physical evidence to the same picture of the universe’
Benjamin Lee Whorf (Language, Thought and Reality 1956, p. 214)
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© 2012 Wendy L. Bowcher
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Bowcher, W.L. (2012). Introduction. In: Bowcher, W.L. (eds) Multimodal Texts from Around the World. Palgrave Macmillan, London. https://doi.org/10.1057/9780230355347_1
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DOI: https://doi.org/10.1057/9780230355347_1
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