Abstract
One day in late 2001, Rick Wang, the managing director of RetailCo Inc., the master franchisee for The Athlete’s Foot in China, was reviewing the most recent sales report of his company. He found that the sales volume had declined precipitously over the past six months, down almost one-third from what it had been only one year ago. Inevitably, Rick was concerned.
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© 2010 Ilan Alon
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Alon, I. (2010). An Athlete’s Foot Master Franchisee in China. In: Franchising Globally. Palgrave Macmillan, London. https://doi.org/10.1057/9780230289857_13
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DOI: https://doi.org/10.1057/9780230289857_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31544-4
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