Introduction

Abstract

In July 2001, I visited the American Advertising Museum in Portland, Oregon. When visiting museums, I am often excited by the progress they reflect. But after thinking about the exhibits in this museum, I concluded that little progress had been made since the 1960s with respect to persuasive advertising.

Advertising is the very essence of democracy. Anton Chekhov, late 1800s

[Advertising is] interpreting to the public, or to that part of it which it is desired to reach, the advantages of a product or service. American Association of Advertising Agencies, 1918