Abstract
Social Networking Sites (SNSs) are one of the most publicly discussed innovations of the Internet and particularly of ‘Web 2.0’. While community-building and social networking are certainly not new, the speed, scope and reach facilitated by these sites have heralded unprecedented innovation in the ways in which networked individuals approach their social networking. SNSs continue to grow, yet the balance between the technological features of such sites which support social networking and those which facilitate online advertising remains precarious, and frequently makes national and international news.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
‘About Facebook.’ (2008) http://facebook.com/about.php
Anderson, B. (1983/2006) Imagined Communities (rev. ed.). London: Verso.
Biddle, P., England, P., Peinado, M. and Willman, B. (2002) The Darknet and the Future of Content Distribution, Microsoft.
boyd, D. and Ellison, N.B. (2007) ‘Social network sites: Definition, history, and scholarship’ Journal of Computer-Mediated Communication, 13(1): article 11.
DeBord, G. (1995) The Society of the Spectacle, Cambridge, Mass: Zone Books.
Feenberg, A. and Bakardjieva, M. (2004) Virtual Community: No ‘killer implication’. New Media and Society, 6(1): 37–43.
Gill, S. (2003) Power and Resistance in the New World Order, Basingstoke: Palgrave.
Goad, R. and Mooney, T. (2008) The Impact of Social Networking in the UK Experian Integrated Marketing.
Granovetter, M.S. (1973) The Strength of Weak Ties. The American Journal of Sociology, 78(6): 1360–80.
Granovetter, M.S. (1983) The Strength of Weak Ties: A network theory revisited. Sociological Theory, 1(1): 201–33.
Halperin, R. (2006) Identity as an Emerging Field of Study FIDIS Datenschutz und Datensicherheit 30:9 http://www.fidis.net/fileadmin/fidis/publications/2006/DuD09_2006_533.pdf
Hardy, M. (2002) Life Beyond The Screen: Embodiment and identity through the internet. The Sociological Review, 50(4): 570–85.
Hebdige, D. (1979) Subculture: The Meaning of Style, London: Routledge.
Hodkinson, T. (2008) ‘With friends like these …’ http://www.guardian.co.uk/technology/2008/jan/14/facebookIndependent News and Media ‘Facebook Scares Me’, 26 August 2007.
Independent (2007) ‘Facebook Scares Me’, 26–08-07 Independent News and Media. http://www.independent.co.uk/news/science/facebook-scares-me-one-man-explains-how-his-use-of-a-socialnetworking-website-spun-out-of-control-462738.html
Jones, S. (2006) Antonio Gramsci, London: Routledge.
Liu, H., Maes, P. and Davenport, G. (2006) International Journal on Semantic Web and Information Systems, 2(1): 42–71.
Livingstone, S. and Helsper, E.J. (2007) ‘Taking risks when communicating on the Internet: the role of offline social-psychological factors in young people’s vulnerability to online risks’, Information, Communication and Society, 10(5): 619–44.
Madden, M. and Fox, S. (2006) Riding the Waves of ‘Web 2.0,’ Pew Internet and American Life Project. http://www.pewinternet.org/PPF/r/189/report_display.asp
McGrew, T. (2002) Transnational Democracy: Theories and Prospects. In A. Carter and G. Stokes (eds). Democratic Theory Today: Polity, Chapter 11. Polity Press, Cambridge.
Mesch, G.S. and Talmud, I. (2007) ‘Editorial Comment: e-Relationships — the blur ring and reconfiguration of offline and online social boundaries’, Information, Communication and Society, 10(5): 585–9.
Plant, R. (2004) Online communities, Technology in Society, 26(1): 51–65.
Richards, J. (2008) ‘Fake Facebook profile’ victim awarded £22,000 The Times Online, 24 July 2008. http://technology.timesonline.co.uk/tol/news/tech_and_web/article4389538.ece (accessed on 18 September 2008).
Schonfeld, E. (2007) Liveblogging Facebook Advertising Announcement (Social Ads + Beacon + Insights). http://www.techcrunch.com/2007/11/06/liveblogging-facebook-advertisingannouncement/
Searle, W. and Ward, C. (1990) The prediction of psychological and sociocultural adjustment during cross-cultural transitions. International Journal of Intercultural Relations, 14: 449–64.
Spencer, L. and Pahl, R. (2006) Rethinking Friendship: Hidden Solidarities Today. Princeton, NJ: Princeton University Press.
Turkle, S. (1995) Life on the Screen: Identity in the Age of the Internet. Simon and Schuster, London.
Editor information
Editors and Affiliations
Copyright information
© 2009 David Kreps and Erika Pearson
About this chapter
Cite this chapter
Kreps, D., Pearson, E. (2009). Community as Commodity: Social Networking and Transnational Capitalism. In: Panteli, N. (eds) Virtual Social Networks. Palgrave Macmillan, London. https://doi.org/10.1057/9780230250888_9
Download citation
DOI: https://doi.org/10.1057/9780230250888_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31066-1
Online ISBN: 978-0-230-25088-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)