Abstract
This chapter provides an extra dimension to the previous discussions of metric power. This chapter acts as a ‘coda’ to the previous chapters. It provides an analysis of the bodily and emotional dimensions of metric power. The key argument of the chapter is that the power of metrics is in how they make us feel. It is in the feelings that metrics evoke that we are cajoled and pushed towards certain behaviours and practices. The chapter returns to the discussion of neoliberalism to argue that metrics are the means by which uncertainty is produced in people. To explore this, the chapter draws upon work on affect, and particularly Margaret Wetherell’s concept of ‘affective practice’, to develop an understanding of the bodily and emotional properties of metric power.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ahmed, S. (2004). Affective economies. Social Text, 22(2), 117–139.
Ahmed, S. (2010). Happy objects. In M. Gregg & G. J. Seigworth (Eds.), The affect theory reader (pp. 29–51). Durham, NC: Duke University Press.
Amoore, L. (2011). Data derivatives: On the emergence of a security risk calculus for our times. Theory Culture and Society, 28(6), 24–43.
Anderson, B. (2009). Affective atmospheres. Emotion, Space and Society, 2(1), 77–81.
Anonymous. (2014, May 24). Secret teacher: Why are we really put through the pain of ofsted inspections? Guardian. Accessed November 12, 2014, from http://www.theguardian.com/teacher-network/teacher-blog/2014/may/24/secret-teacher-ofsted-inspections-education
Ash, J. (2010). Architectures of affect: Anticipating and manipulating the event in processes of videogame design and testing. Environment and Planning D: Society and Space, 28(4), 653–671.
Beer, D. (2015b). Productive measures: Culture and measurement in the context of everyday neoliberalism. Big Data and Society, 2(1), 1–12.
Beer, D. (2015c, August 7). When ‘special measures’ become ordinary. Open Democracy. Accessed November 23, 2015, from https://www.opendemocracy.net/ourkingdom/david-beer/when-‘special-measures’-become-ordinary
Bersin, J. (2013, February 17). Big data in human resources: Talent analytics comes of age. Forbes. Accessed November 12, 2014, from http://www.forbes.com/sites/joshbersin/2013/02/17/bigdata-in-human-resources-talent-analytics-comes-of-age/
Blackman, L. (2012). Immaterial bodies: Affect, embodiment, mediation. London: Sage.
Blackman, L., & Venn, C. (2010). Affect. Body and Society, 16(1), 7–28.
Brenner, N., Peck, J., & Theodore, N. (2010). Variegated neoliberalization: Geographies, modalities, pathways. Global Networks, 10(2), 182–222.
Brown, N. (2015a). Metrics of hope: Disciplining affect in oncology. Health, 19(2), 119–136.
Burkitt, I. (2014). Emotions and social relations. London: Sage.
Burrows, R. (2012). Living with the h-index? Metric assemblage in the contemporary academy. Sociological Review, 60(2), 355–372.
Clough, P. T. (2008). The affective turn: Political economy, biomedia and bodies. Theory Culture and Society, 25(1), 1–22.
Clough, P. T. (2010). Afterword: The future of affect. Body and Society, 16(1), 222–230.
Davies, W. (2014). The limits of neoliberalism. London: Sage.
Davies, W. (2015a). The Happiness Industry: How the Government and Big Business Sold Us Well-being. London: Verso.
Deloitte. (2015). Global human capital trends 2015: Leading in the new world of work. London: Deloitte University Press.
Espeland, W. (2015). Narrating numbers. In R. Rottenburg, S. E. Merry, S. J. Park, & J. Mugler (Eds.), The world of indicators: The making of governmental knowledge through quantification (pp. 56–75). Cambridge: Cambridge University Press.
Espeland, W. N., & Sauder, M. (2007). Rankings and reactivity: How public measures recreate social worlds. American Journal of Sociology, 113(1), 1–40.
Espeland, W. N., & Stevens, M. L. (2008). A sociology of quantification. European Journal of Sociology, 49(3), 401–436.
Fallon, N. (2014, September 9). Big data: It’s not just for customer insights. Business News Daily. Accessed October 27, 2014, from http://www.businessnewsdaily.com/7099-big-data-employee-engagement.html
Foucault, M. (2008). The birth of biopolitics: Lectures at the Collège de France 1978–1979. Basingstoke: Palgrave Macmillan.
Gane, N. (2012). The governmentalities of neoliberalism: Panopticism, post-panopticism and beyond. Sociological Review, 60(4), 611–634.
Gill, R. (2010). Breaking the silence: The hidden injuries of the neoliberal university. In R. Ryan-Flood & R. Gill (Eds.), Secrecy and silence in the research process: Feminist reflections (pp. 228–244). London: Routledge.
Gill, R., & Pratt, A. (2008). In the social factory? Immaterial labour, precariousness and cultural work. Theory Culture and Society, 25(7–8), 1–30.
Hardt, M. (2007). Foreword: What affects are good for. In P. T. Clough & J. Halley (Eds.), The affective turn: Theorizing the social. Durham, NC: Duke University Press.
Hill, D. W. (2015). The pathology of communicative capitalism. Basingstoke: Palgrave Macmillan.
Hockey, J., James, A., & Smart, C. (2014). Introduction. In C. Smart, J. Hockey, & A. James (Eds.), The craft of knowledge: Experiences of living with data (pp. 1–18). Basingstoke: Palgrave Macmillan.
Huus, T. (2015). People data: How to use and apply human capital metrics in your company. Basingstoke: Palgrave Macmillan.
Kantor, J., & Streitfeld, D. (2015, August 15). Inside Amazon: Wrestling big ideas in a bruising workplace. The New York Times. Accessed August 19, 2015, from http://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html?_r=0
Konings, M. (2015). The emotional logic of capitalism: What progressives have missed. Stanford, CA: Stanford University Press.
Leys, R. (2011). The turn to affect: A critique. Critical Inquiry, 37(3), 434–472.
Lilley, S., & Lightfoot, G. (2013). The embodiment of neoliberalism: Exploring the roots and limits of the calculation of arbitrage in the entrepreneurial function. The Sociological Review, 62(1), 68–89.
Mirowski, P. (2013). Never let a serious crisis go to waste: How neoliberalism survived the financial meltdown. London: Verso.
Porter, T. M. (1995). Trust in numbers: The pursuit of objectivity in science and public life. Princeton, NJ: Princeton University Press.
Power, M. (2007). Organized uncertainty: Designing a world of risk management. Oxford: Oxford University Press.
Probyn, E. (2010). Writing shame. In M. Gregg & G. J. Seigworth (Eds.), The affect theory reader (pp. 71–90). Durham, NC: Duke University Press.
Rushforth, A., & de Rijcke, S. (2015). Accounting for impact? The journal impact factor and the making of biomedical research in the Netherlands. Minerva, 53(2), 117–139.
Scharff, C. (2015). The psychic life of neoliberalism: Mapping the contours of entrepreneurial subjectivity. Theory, Culture and Society. Online first. doi: 10.1177/0263276415590164.
Seigworth, G. J., & Gregg, M. (2010). An inventory of shimmers. In M. Gregg & G. J. Seigworth (Eds.), The affect theory reader (pp. 1–25). Durham, NC: Duke University Press.
Simmel, G. (2004). The philosophy of money. London: Routledge.
Wetherell, M. (2012). Affect and emotion: A new social science understanding. London: Sage.
Wetherell, M. (2014). Trends in the turn to affect: A social psychological critique. Body and Society. Online first. doi: 10.1177/1357034X14539020.
Author information
Authors and Affiliations
Copyright information
© 2016 The Editor(s) (if applicable) and The Author(s)
About this chapter
Cite this chapter
Beer, D. (2016). Coda: Metric Power and the Production of Uncertainty (How Does Metric Power Make Us Feel?). In: Metric Power. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-55649-3_6
Download citation
DOI: https://doi.org/10.1057/978-1-137-55649-3_6
Published:
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-55648-6
Online ISBN: 978-1-137-55649-3
eBook Packages: Social SciencesSocial Sciences (R0)