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Determinants of Internal Communication Effectiveness

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Communication in Organizational Environments

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Abstract

This chapter discusses issues related to the effectiveness of internal communication from a praxeological point of view. In the light of quantitative and qualitative research results, the authors will analyse the categories of efficiency, quality, and the effectiveness of internal communication, along with their components. They will also present a theoretical model of interdependence between the determinants of internal communication and its effectiveness, as well as presenting a measuring instrument—an evaluation sheet for the effectiveness of internal communication, which gives rise to an integrated index of internal communication effectiveness. What is more, a list of factors that increase or decrease internal communication effectiveness will also be presented. On the basis of the conclusions, the model of internal communication will be modified and updated.

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Notes

  1. 1.

    When analysing the statements of the focus group participants, the researchers decided to introduce a fourth group of determinants, related to the characteristics of messages. This was because the respondents frequently commented on the contents which are transmitted to them within communication activities.

  2. 2.

    The category of efficiency was an exception. In this case, the hierarchy was constructed based on an analysis of correlation coefficients between individual components and the effectiveness of internal communication. The higher the value of the coefficient was, the higher this aspect was placed in the hierarchy.

  3. 3.

    With the reference level set at 4 for all the elements measured and with the assumption that an average rating for the individual elements below a level of 2.0 is a cut-off point beyond which an activity becomes counterproductive.

  4. 4.

    In Poland, however, there is a strong attachment to the five-point scale so it is recommended that this scale should be used in surveys involving Polish respondents (Białowąs 2006, p. 151).

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Authors and Affiliations

  1. Poznan University of Economics, Poznan, Poland

    Anna Rogala & Sylwester Bialowas

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  1. Anna Rogala
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  2. Sylwester Bialowas
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Rogala, A., Bialowas, S. (2016). Determinants of Internal Communication Effectiveness. In: Communication in Organizational Environments. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-54703-3_5

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