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The EU in Southeast Asian Public Opinion: Public Diplomacy Case

  • Chapter
EU-ASEAN Relations in the 21st Century

Part of the book series: Studies in the Political Economy of Public Policy ((PEPP))

Abstract

Globalization and changing global architecture (i.e. the emergence of new players, new ‘soft’ roles for traditional ‘hard’ powers, and the ever-increasing popularity of a ‘soft’ power (Elgström, 2010: online)) are giving international relations and diplomacy worldwide a more intense focus on public diplomacy (PD). Successful PD, defined as ‘an international actor’s attempt to advance the ends of policy by engaging with foreign publics’ (Cowan and Cull, 2008, p. 6), masters five elements in its practice: listening, advocacy, cultural diplomacy, exchange and international broadcasting (Cull, 2008, pp. 31–32). One particular element of this taxonomy- listening -is given a priority over the other four. Identified as an ‘actors’ attempt to manage the international environment by collecting and collating data about public and their opinions overseas and using that data to redirect its policy or its wider public diplomacy approach accordingly’ (Ibid., p. 32), it is an integral part of the other four PD practices. Yet, despite its importance, systematic listening to international publics is typically overlooked by the makers of foreign policy.

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Authors
  1. Natalia Chaban
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  2. Lai Suet-yi
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  3. Karima Abidat
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Editor information

Editors and Affiliations

  1. Monash European and EU Centre, Monash University, Melbourne, Australia

    Daniel Novotny (director of the ‘Global Europe’ think-tank (www.globaleurope.org), editor of ‘EU External Affairs Review’ and also adjunct fellow) (director of the ‘Global Europe’ think-tank (www.globaleurope.org), editor of ‘EU External Affairs Review’ and also adjunct fellow)

  2. Singapore Management University, Singapore

    Clara Portela (assistant professor of political science) (assistant professor of political science)

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© 2012 Natalia Chaban, Lai Suet-yi and Karima Abidat

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Chaban, N., Suet-yi, L., Abidat, K. (2012). The EU in Southeast Asian Public Opinion: Public Diplomacy Case. In: Novotny, D., Portela, C. (eds) EU-ASEAN Relations in the 21st Century. Studies in the Political Economy of Public Policy. Palgrave Macmillan, London. https://doi.org/10.1057/9781137007506_6

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