Abstract
Spiritual Intelligence (SQ) construct is difficult to measure, it is quite impossible without moral values that can affect one’s attitude in the purchasing behavior process, so the paper is to report the results of a pilot study to confirm the analysis in SQ on consumer attitudes in purchasing Halal cosmetics and subsequently to confirm the intention to purchase by using the theory of planned behavior. It is a descriptive cross-sectional study among the Muslim women as the subjects, working and staying in the Klang Valley area in Malaysia. The purpose of the study is to develop a new measurement scale to unravel and decompose the underlying dimensions of SQ from the perspective of the Muslim-deemed imperative. About 200 respondents of user and nonuser of Halal cosmetics are selected. The structure equation modeling (SEM) was conducted to examine the relationships among God, society, and self, which are the dimensions of SQ to drive the Halal economy.
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Acknowledgment
The authors would like to thank the Ministry of Education (MOE) for providing the grant through the Principal Investigator Support Initiative Grant (PSI) and Universiti Teknologi MARA for the support and for facilitating this research.
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Hashim, A.J.C.M., Musa, R. (2016). Factorial Structure of Spiritual Intelligence Towards Purchasing Decision Towards Halal Cosmetic Product. In: Pyeman, J., Wan Rashid, W., Hanif, A., Syed Mohamad, S., Tan, P. (eds) Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014). Springer, Singapore. https://doi.org/10.1007/978-981-287-426-9_8
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DOI: https://doi.org/10.1007/978-981-287-426-9_8
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