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Virtual Accessibility on Digital Business Websites and Tourist Distribution

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Advances in Tourism, Technology and Smart Systems

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 171))

Abstract

Globalization has affected the tourism industry as well as tourism products. The Internet has fundamentally reshaped the way tourism-related in-formation is made available and how people plan and consume tourism products. Accessibility to all information must be guaranteed to users in general but also to users with special needs. The Web Content Accessibility Guidelines (WCAG) 2.0 covers a wide range of recommendations for making web content more accessible. Whereas the realization, or otherwise, of a particular business depends heavily on a set of sensations that are experienced at the time of acquisition be-tween the potential customer and the websites, and this relationship may be positively or negatively affected by previous experiences and economic viability may be constrained by such accessibility. Analysis of various websites of tourism industry agents, such as travel agencies, airlines and hotels, revealed several weaknesses that may affect the relationship with a potential customer.

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Author information

Authors and Affiliations

  1. CEOS.PP/ISCAP/P. PORTO, Rua Jaime Lopes Amorim, S. Mamede de Infesta, Portugal

    Agostinho Sousa Pinto & António Abreu

  2. IESFAFE,R. Universitária 200, 4824-909, Fafe, Portugal

    Eusébio Costa & Isabel Borges

  3. UPT, Rua Dr. António Bernardino de Almeida 541, 4200-072, Porto, Portugal

    Fátima Silva

Authors
  1. Agostinho Sousa Pinto
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  2. Eusébio Costa
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  3. Isabel Borges
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  4. Fátima Silva
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  5. António Abreu
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Corresponding author

Correspondence to Agostinho Sousa Pinto .

Editor information

Editors and Affiliations

  1. Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    António Abreu

  3. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    João Vidal de Carvalho

  4. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Dália Liberato

  5. Business Administration and Tourism, University of Vigo, Ourense, Spain

    Elisa Alén González

  6. School of Hospitality and Tourism, Polytechnic of Porto, VILA DO CONDE, Portugal

    Pedro Liberato

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Pinto, A.S., Costa, E., Borges, I., Silva, F., Abreu, A. (2020). Virtual Accessibility on Digital Business Websites and Tourist Distribution. In: Rocha, Á., Abreu, A., de Carvalho, J., Liberato, D., González, E., Liberato, P. (eds) Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, vol 171. Springer, Singapore. https://doi.org/10.1007/978-981-15-2024-2_9

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