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An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use Airbnb

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Advances in Tourism, Technology and Smart Systems

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 171))

Abstract

After 10 years of Airbnb and its significant growth, this research is conducted to identify which factors really matter to Airbnb users today. It provides an integrated approach, since it aggregates factors that other studies have considered separately. With a sample of 101 US respondents, the partial least squares structural equation modelling results evidence that the only factors that influence future intentions to use Airbnb are its unique and varied accommodations and satisfaction. Enjoyment was also found to have a positive effect on Satisfaction. The study further investigates these factors with an Importance Performance map, providing guidance for the prioritization of managerial activities of high importance for futures intentions to use Airbnb.

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Author information

Authors and Affiliations

  1. University of Valencia, Valencia, Spain

    Alicia Palmer & Suzanne Amaro

  2. Polytechnic Institute of Viseu, Viseu, Portugal

    Luisa Andreu

Authors
  1. Alicia Palmer
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  2. Suzanne Amaro
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  3. Luisa Andreu
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Corresponding author

Correspondence to Suzanne Amaro .

Editor information

Editors and Affiliations

  1. Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    António Abreu

  3. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    João Vidal de Carvalho

  4. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Dália Liberato

  5. Business Administration and Tourism, University of Vigo, Ourense, Spain

    Elisa Alén González

  6. School of Hospitality and Tourism, Polytechnic of Porto, VILA DO CONDE, Portugal

    Pedro Liberato

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Palmer, A., Amaro, S., Andreu, L. (2020). An Importance-Performance Matrix Analysis of the Factors Influencing US Tourists to Use Airbnb. In: Rocha, Á., Abreu, A., de Carvalho, J., Liberato, D., González, E., Liberato, P. (eds) Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, vol 171. Springer, Singapore. https://doi.org/10.1007/978-981-15-2024-2_7

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