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Social Media Influence: A Comprehensive Review in General and in Tourism Domain

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Advances in Tourism, Technology and Smart Systems

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 171))

Abstract

The social media influence (SMI) has become one of the most important issues in politics, protests, diplomacy, tourism and so on. Lately, researchers have done their work, using Social Influence Analysis (SIA); which allows to analyze and measure the influence that social media has on each of these domains. The main aim of this work is show and analyze the approaches, models, methods and techniques that are used in SMI; with emphasis in tourism domain. The comprehensive review is based on 35 papers selected out 195 search results. Out of the studies that use data from social media, the most used platform is Twitter. In general domains, out of the analyzed studies, the qualitative analysis is the most used approach. There are several works that use SIA methods: (i) Maximization 4, (ii) flow of influence 4, (iii) individual influence 3. Out of the works analyzed, 10 use microscopic model. In tourism domain the most used approach is the exploratory research and there isn’t works that use quantitative research. The conclusion of this work is that SIA is a subject of great interest with qualitative and quantitative research. In tourism, it is in its infancy; challenges, opportunities and emerging approaches are also presented.

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Acknowledgements

This work has been funded by the Spanish Ministerio de Economía y Competitividad under project TIN2016-77902-C3-2-P, and the European Regional Development Fund (ERDF-FEDER).

Author information

Authors and Affiliations

  1. Universidad de Granada, Granada, 18071, Spain

    Marlon Santiago Viñán-Ludeña & Luis M. de Campos

  2. Escuela Superior Politécnica del Litoral, Guayaquil, Ecuador

    Luis-Roberto Jacome-Galarza

  3. Universidad Nacional de Loja, Loja, 110103, Ecuador

    Marlon Santiago Viñán-Ludeña & Javier Sinche-Freire

Authors
  1. Marlon Santiago Viñán-Ludeña
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  2. Luis M. de Campos
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  3. Luis-Roberto Jacome-Galarza
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  4. Javier Sinche-Freire
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Corresponding author

Correspondence to Marlon Santiago Viñán-Ludeña .

Editor information

Editors and Affiliations

  1. Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    António Abreu

  3. Institute of Accounting and Admn, Polytechnic of Porto, S. Mamede de Infesta, Portugal

    João Vidal de Carvalho

  4. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Dália Liberato

  5. Business Administration and Tourism, University of Vigo, Ourense, Spain

    Elisa Alén González

  6. School of Hospitality and Tourism, Polytechnic of Porto, VILA DO CONDE, Portugal

    Pedro Liberato

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Viñán-Ludeña, M.S., de Campos, L.M., Jacome-Galarza, LR., Sinche-Freire, J. (2020). Social Media Influence: A Comprehensive Review in General and in Tourism Domain. In: Rocha, Á., Abreu, A., de Carvalho, J., Liberato, D., González, E., Liberato, P. (eds) Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, vol 171. Springer, Singapore. https://doi.org/10.1007/978-981-15-2024-2_3

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