Skip to main content
SpringerLink
Log in

Japanese University Students’ Acceptance of Cross-border Electronic Commerce

  • Conference paper
  • First Online:
Multidisciplinary Social Networks Research (MISNC 2019)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1131))

Included in the following conference series:

  • 394 Accesses

Abstract

With increasing smartphone penetration, online purchasing has become a common and representative purchasing channel. The development of the Internet, enabling online transactions, has led to the emergence of cross-border electronic commerce. Despite the fact that online shopping sites are developing very quickly, the factors that influence consumers’ purchase intention (PI) on cross-border online shopping sites are not clear. Furthermore, prior studies have not identified the perceived differences between domestic and cross-border online shopping sites.

This study examines young people’s acceptance of both domestic and cross-border online shopping sites, and identifies the relationships among the variables involved in online shopping sites. This study indicates that the PI with online shopping sites is directly influenced by perceived usefulness (PU), trust (TR), and credibility of personal information protection (PIP) on online shopping sites. In addition, this study reveals the perceived differences between domestic and cross-border online shopping sites. In particular, credibility of PIP and TR of cross-border online shopping sites strongly influences PI, and PU weakly influences PI. On the other hand, PU, PIP, and TR of domestic online shopping sites have a similar influence on PI.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Ministry of Internal Affairs and Communication: Information and Communication White Paper (2018)

    Google Scholar 

  2. Artur, S.: Key features of e-tailer shops in adaption to cross-border e-commerce in the EU. Sustainability 11(6), 1589 (2019). https://doi.org/10.3390/su11061589

    Article  Google Scholar 

  3. Zhiyong, L., Yang, L.: Investigating on determinants of cross-border e-commerce purchase intention. In: Proceedings of the 18th International Conference on Electronic Business, pp. 825–826 (2018)

    Google Scholar 

  4. Xiaoyu, X., Fang-Kai, C., Li, E.Y.: Exploring consumer value path of cross-border e-commerce: a perspective of means-end theory. In: Proceedings of the 18th International Conference on Electronic Business, pp. 284–294 (2018)

    Google Scholar 

  5. Okamoto, T., Yatsuhashi, J., Mizutani, N.: Young people’s purchase intentions in online flea market. In: MISNC 2018 Proceedings of the 5th Multidisciplinary International Social Networks Conference (2018). https://doi.org/10.1145/3227696.3227704

  6. He, D., Lu, Y., Zhou, D.: Empirical study of consumers’ purchase intentions in C2C electronic commerce. Tsinghua Sci. Technol. 13(3), 287–292 (2008). https://doi.org/10.1016/S1007-0214(08)70046-4

    Article  Google Scholar 

  7. Davis, F.D.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Q. 13(3), 319–340 (1989). https://doi.org/10.2307/249008

    Article  Google Scholar 

  8. Hoque, M.R., Ali, M.A., Mahfuz, M.A.: An empirical investigation on the adoption of e-commerce in Bangladesh. Asia Pac. J. Inform. Syst. 25(1), 1–24 (2015). https://doi.org/10.14329/apjis.2015.25.1.001

    Article  Google Scholar 

  9. Suh, B., Han, I.: The impact of customer trust and perception of security control on the acceptance of electronic commerce. Int. J. Electron. Commer. 7(3), 135–161 (2003). https://doi.org/10.1080/10864415.2003.11044270

    Article  Google Scholar 

  10. Lu, J.: Are personal innovativeness and social influence critical to continue with mobile commerce? Internet Res. 24(2), 134–159 (2014). https://doi.org/10.1108/IntR-05-2012-0100

    Article  Google Scholar 

  11. Kim, D.J., Ferrin, D.L., Rao, H.R.: Trust and satisfaction, two stepping stones for successful e-commerce relationships: a longitudinal exploration. Inf. Syst. Res. 20(2), 237–257 (2009). https://doi.org/10.1287/isre.1080.0188

    Article  Google Scholar 

  12. Rind, M.M., Hyder, M., Saand, A.S., Alzabi, T., Nawaz, H., Ujan, I.: Impact Investigation of perceived cost and perceived risk in mobile commerce: analytical study of Pakistan. Int. J. Comput. Sci. Netw. Secur. 17(11), 124–130 (2017)

    Google Scholar 

  13. Çelik, H.E., Yılmaz, V.: Extending the technology acceptance model for adoption of e-shopping. J. Electron. Commer. Res. 12(2), 152–164 (2011)

    Google Scholar 

  14. Min, Q., Ji, S., Qu, G.: Mobile commerce user acceptance study in China: a revised UTAUT model. Tsinghua Sci. Technol. 13(3), 257–264 (2008). https://doi.org/10.1016/S1007-0214(08)70042-7

    Article  Google Scholar 

  15. Qiu, L., Li, D.: Applying TAM in B2C e-Commerce research: an extended model. Tsinghua Sci. Technol. 13(3), 265–272 (2008). https://doi.org/10.1016/S1007-0214(08)70043-9

    Article  Google Scholar 

  16. Corbitt, B.J., Thanasankit, T., Yi, H.: Trust and e-Commerce: a study of consumer perceptions. Electron. Commer. Res. Appl. 2(3), 203–215 (2003). https://doi.org/10.1016/S1567-4223(03)00024-3

    Article  Google Scholar 

  17. Gefen, D.: E-commerce: the role of familiarity and trust. Omega Int. J. Manage. Sci. 28(6), 725–737 (2000). https://doi.org/10.1016/S0305-0483(00)00021-9

    Article  Google Scholar 

  18. Kim, D.J., Ferin, D.L., Rao, H.R.: A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decis. Support Syst. 44(2), 544–564 (2008). https://doi.org/10.1016/j.dss.2007.07.001

    Article  Google Scholar 

  19. Jun, J., Lee, K.J., Kim, B.G.: Factors affecting user acceptance of mobile commerce services. Asia Pac. J. Inform. Syst. 26(4), 489–508 (2016). https://doi.org/10.14329/apjis.2016.26.4.489

    Article  Google Scholar 

  20. Polla, M.L., Martinelli, F., Sgandurra, D.: A survey on security for mobile devices. IEEE Commun. Surv. Tutorials 15(1), 446–471 (2013). https://doi.org/10.1109/SURV.2012.013012.00028

    Article  Google Scholar 

  21. Matthew, K., Lee, O., Turban, E.: A trust model for consumer internet shopping. Int. J. Electron. Commer. 6(1), 75–91 (2001). https://doi.org/10.1080/10864415.2001.11044227

    Article  Google Scholar 

Download references

Acknowledgements

This research was supported by the Ministry of Education, Science, Sports and Culture, Grant-in-Aid for Scientific Research (C), 18K01798, 2018–2021.

Author information

Authors and Affiliations

  1. Ehime University, Matsuyama, Ehime, Japan

    Takashi Okamoto

  2. Kanagawa University, Yokohama, Kanagawa, Japan

    Jiro Yatsuhashi

  3. Okayama University of Science, Okayama, Japan

    Naoki Mizutani

Authors
  1. Takashi Okamoto
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Jiro Yatsuhashi
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Naoki Mizutani
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Takashi Okamoto .

Editor information

Editors and Affiliations

  1. Western Norway University of Applied Sciences, Bergen, Norway

    Jerry Chun-Wei Lin

  2. Department of Information Management, National University of Kaohsiung, Kaohsiung, Taiwan

    I-Hsien Ting

  3. Wenzhou University, Wenzhou, China

    Tiffany Tang

  4. Department of Information Management, National University of Kaohsiung, Kaohsiung, Taiwan

    Kai Wang

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Okamoto, T., Yatsuhashi, J., Mizutani, N. (2019). Japanese University Students’ Acceptance of Cross-border Electronic Commerce. In: Lin, JW., Ting, IH., Tang, T., Wang, K. (eds) Multidisciplinary Social Networks Research. MISNC 2019. Communications in Computer and Information Science, vol 1131. Springer, Singapore. https://doi.org/10.1007/978-981-15-1758-7_9

Download citation

  • DOI: https://doi.org/10.1007/978-981-15-1758-7_9

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-1757-0

  • Online ISBN: 978-981-15-1758-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation