Abstract
Necessity of sustainable new product development (S-NPD) has becoming increasingly relevant in the present era for sustaining in the global competition. Though S-NPD has been neglected earlier, its vital role in business and academic perspectives indulges the companies to be involved in S-NPD for their own sake. This research identifies seven critical success factors (CSFs) of S-NPD and their indicators as well. After recognition, it realizes the importance for implementation of these factors in Indian manufacturing companies. It recognizes the CSFs such as structural configuration, learning practice, strategic configuration, internal perspectives, external issues, PLC analysis and additional performance for S-NPD. This S-NPD can be achieved by effort to reduce cost and increase profitability, achieving resource efficiency, customer satisfaction and reduction of environmental pollution created by the product, health and safety aspects, social aspects and life cycle analysis. This study accumulates the primary data from 255 manufacturing experts mainly from design and development team for data analysis. The structural equation modeling (SEM) approach is been employed to analyze the combined impact of these CSFs on sustainable NPD by using IBM SPSS AMOS 21.0 software. This study interprets that all the CSFs have positive impact on sustainable product development for enhancing the S-NPD. Strategic configuration has been identified as the most impacted success factor for S-NPD. Among success measures, customer satisfaction is recognized as the most vital measure followed by health and safety aspects, life cycle analysis, social aspects, resource efficiency, reduction of environmental pollution created by the product and reduced cost and increased profitability. This empirical research helps to draw the managerial implications for highlighting the success factors and measures as per their importance for S-NPD.
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The research work was substantially supported by a grant from the Department of Science and Technology (DST) of India as a DST INSPIRE Fellowship.
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Roy, S., Modak, N., Dan, P.K. (2020). Determinants of Sustainable New Product Development and Their Impacts in Manufacturing Companies. In: Ghosh, S. (eds) Waste Management as Economic Industry Towards Circular Economy. Springer, Singapore. https://doi.org/10.1007/978-981-15-1620-7_4
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