Skip to main content
SpringerLink
Log in

Building a Trustworthy Ethical Approach to Cloud Computing

  • Conference paper
  • First Online:
Data Communication and Networks

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1049))

Abstract

Cloud computing has gained wide acceptance by business enterprises all over the globe. With the advancement in the popularity of cloud computing, research is being directed to study the effect of various aspects affecting it. One of the most important issues that impact cloud computing is the human perception of it. The inclination of users, across the globe, towards cloud computing is affected by the amount of trust they repose in the services and the perceived level of ethics being observed in maintaining these services. This paper studies the impact of ethics and trust on Cloud computing and its subsequent effect on e-commerce. A model is proposed to incorporate trust and ethics for an improved e-commerce environment (ETCM), Ethics Trust Cloud model. Further a survey is conducted to deduce the benefits of cloud computing on e-commerce where the respondent provides opinion about the prominent factors which contribute towards building of trust in the service provider and the possible relationship between observance of ethical practices and trust-building. The data is collected by a specific questionnaire, which is designed to understand the user’s perception about these concepts and their possible influence on cloud computing environment. Findings of the survey and subsequent analysis reveal a positive correlation and regression between trust and ethics.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. G. Laatikainen, E. Luoma, Impact of cloud computing technologies on pricing models of software firms—insights from Finland, in International Conference of Software Business, ICSOB 2014 (2014)

    Google Scholar 

  2. S.M. Habib, S. Hauke, S. Ries, M. Muhlhauser, Trust as a facilitator in cloud computing: survey. J. Cloud Comput. 1–19 (2012)

    Google Scholar 

  3. B. Hayes, Cloud Computing. Commun. ACM 51, 9–11 (2008)

    Article  Google Scholar 

  4. Haitao, Hangzhou to build China’s first network service provider’s cloud platform (2011)

    Google Scholar 

  5. http://www.ufida.com.cn/. Accessed June 2018

  6. http://www.kingdee.com/en. Accessed June 2018

  7. http://www.eabax.com. Accessed June 2018

  8. S. Hupfer, Top ten ways cloud computing drives innovation (2014), https://www.ibm.com/blogs/cloud-computing/2014/04/24/top-ten-ways-cloud-computing-drives-innovation/

  9. A. Greenberg, J. Hamilton, D. A. Maltz, P. Patel, The cost of a cloud: research problems in data center networks. ACM SIGCOMM Comput. Commun. Rev. 68–73 (2008)

    Article  Google Scholar 

  10. S. Sajithabanu, E.G. Prakash Raj, Data storage security in cloud. Int. J. Comput. Sci. Technol. (IJCST) 2(4), 1–5 (2011)

    Google Scholar 

  11. M. Armburst, A. Fox, R. Griffith, A.D. Joseph, R. Katz, G. Lee, Above the Clouds: A Berkeley View of Cloud Computing (2009), pp. 1–25

    Google Scholar 

  12. G. Dessler, B. Varkkey, Human Resource Management, 15th edn. (Pearson Education India, 2011)

    Google Scholar 

  13. M.A. Vouk, Cloud computing—issues, research and implementations. J. Comput. Inf. Technol. 16(4), 235–246 (2004)

    Article  Google Scholar 

  14. L. Wang, G. von Laszewski, A. Younge, X. He, M. Kunze, J. Tao, C. Fu, Cloud Computing: a perspective study 28(2), 137–146 (2010)

    Google Scholar 

  15. W.-L. Chang, T.J. Allen, Amazon and Alibaba: Competition in Dynamic Environment (2016), cnbc.com. Accessed Sept 2017

  16. N. Adyin, Cloud computing for E-commerce. IOSR J. Mob. Comput. Appl. 2(1), 27–31 (2015)

    Google Scholar 

  17. H. Li, L. Tian, Y. Dai, H. Yang, Identity based Authentication for Cloud Computing (2009), pp. 157–166

    Google Scholar 

  18. P. Resnick, R. Zeckhauser, Trust among strangers in internet transactions: empirical analysis of eBay’s reputation system. Adv. Appl. Microecon. Res. Annu. 11, 127–157 (2002)

    Article  Google Scholar 

  19. T. Grandison, M. Sloman, A survey of trust in Internet applications. IEEE Commun. Surv. Tutor. 3, 2–16 (2000)

    Article  Google Scholar 

  20. The benefits of cloud computing to Ecommerce industry 2(1) (2015)

    Google Scholar 

  21. R. Buyya, C.S. Yeo, S. Venugopal, J. Broberg, I. Brandic, Future Generation Computer Systems, vol. 25 (Elsevier, 2009), pp. 599–616

    Google Scholar 

  22. A. Sharma, H. Banati, A framework for implementing trust in cloud computing, in Proceedings of the International Conference on Internet of things and Cloud Computing, ACM, UK (2016)

    Google Scholar 

  23. A. Sharma, H. Banati, Ethical trust in cloud computing using fuzzy logic, in Cloudcomp 2016 (Springer, China, 2017), pp. 44–55

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Jagannath University, Jaipur, Rajasthan, India

    Ankita Sharma

  2. Department of Computer Science, Dyal Singh College, University of Delhi, New Delhi, India

    Hema Banati

Authors
  1. Ankita Sharma
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Hema Banati
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Ankita Sharma .

Editor information

Editors and Affiliations

  1. Faculty of Engineering and IT, University of Technology Sydney, Broadway, NSW, Australia

    Lakhmi C. Jain

  2. Department of Informatics, University of Piraeus, Piraeus, Greece

    George A. Tsihrintzis

  3. Department of Automation and Applied Informatics, “Aurel Vlaicu” University of Arad, Arad, Romania

    Valentina E. Balas

  4. Department of Computer Engineering and Applications, Institute of Engineering and Technology, GLA University, Mathura, India

    Dilip Kumar Sharma

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Sharma, A., Banati, H. (2020). Building a Trustworthy Ethical Approach to Cloud Computing. In: Jain, L., Tsihrintzis, G., Balas, V., Sharma, D. (eds) Data Communication and Networks. Advances in Intelligent Systems and Computing, vol 1049. Springer, Singapore. https://doi.org/10.1007/978-981-15-0132-6_11

Download citation

  • DOI: https://doi.org/10.1007/978-981-15-0132-6_11

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-0131-9

  • Online ISBN: 978-981-15-0132-6

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation