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Privacy, Analytics and Marketing Higher Education

  • Chapter
Using Data to Improve Higher Education

Part of the book series: Global Perspectives On Higher Education ((GPHE))

Abstract

Marketing of higher education may be an appropriate response by an institution to the induced competitiveness of globalization’s commoditization, but it is hard to justify in terms of demand. Higher education certainly does seem to be a provision for which there is unlimited demand, when offered at the right price and to the right people.

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Author information

Authors and Affiliations

  1. Department of Education, Middlesex University, United Kingdom

    Paul Gibbs

Authors
  1. Paul Gibbs
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Editor information

Editors and Affiliations

  1. University of Cyprus, Nicosia, Cyprus

    Maria Eliophotou Menon

  2. Tufts University, Medford, USA

    Dawn Geronimo Terkla

  3. Middlesex University London, UK

    Paul Gibbs

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© 2014 Sense Publishers

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Gibbs, P. (2014). Privacy, Analytics and Marketing Higher Education. In: Menon, M.E., Terkla, D.G., Gibbs, P. (eds) Using Data to Improve Higher Education. Global Perspectives On Higher Education. SensePublishers, Rotterdam. https://doi.org/10.1007/978-94-6209-794-0_13

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